Most marketers use Claude as a clever search box. This page assembles the free pieces into an actual system, in the order that compounds. Total time: one honest afternoon.
Step 1 — Fill the Context Vault (15 min)
The structured intake that produces a Claude Project system prompt from one fill-in: your ICP, voice, positioning, competitors, goals. It saves in your browser; nobody sees it but you. Fill it here.
Step 2 — Extract your voice (20 min)
Run the Voice & Tone Extractor on your three best pieces of writing. Paste the output into the same Project. From now on everything sounds like you.
Step 3 — Set up one Claude Project (10 min)
Vault output + voice guide into the Project instructions. The exact four-section system prompt is in this walkthrough, including the multi-brand pattern.
Step 4 — Load the working prompts
The other three free prompts earn their place immediately: Competitive Teardown (know your market), SERP Brief (content that beats the results page), Performance Readout (reporting without the half-day).
When you outgrow the free shelf
The Hub is everything: 30 prompts across 8 disciplines, 6 playbooks, 5 agent blueprints, the Reporting Kit, and the strategic suites. $149 one-time, own it forever — and this stack you just built plugs straight into it.