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All of our previous posts

daily move

Today's move: a performance readout nobody can argue with

Jul 17, 2026

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1 min read

Today's move: a performance readout nobody can argue with

Paste the CSV, get a skeptical analyst: one headline, three findings, zero declared trends from two data points.

daily move

Today's move: the launch matrix that kills your weakest messages

Jul 16, 2026

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1 min read

Today's move: the launch matrix that kills your weakest messages

Message-by-segment, promise under 12 words, and the question most teams never ask: which promises aren't we credible on?

daily move

Today's move: find the pages quietly bleeding traffic

Jul 15, 2026

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1 min read

Today's move: find the pages quietly bleeding traffic

Three decay patterns, three verdicts: refresh, merge, or kill. Stop refreshing pages that need a funeral.

daily move

Today's move: tear down your competitors in 30 minutes

Jul 14, 2026

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1 min read

Today's move: tear down your competitors in 30 minutes

The four-hour competitive deck is procrastination. Positioning hypotheses before your coffee's cold.

resources

Build a prompt vault in 20 minutes (stop rewriting your best work)

Jul 13, 2026

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1 min read

Build a prompt vault in 20 minutes (stop rewriting your best work)

The third time you write the same prompt from memory, it's worse than the first. Fix it with one file.

resources

Your first Cowork session: brief it like a contractor, not a chatbot

Jul 13, 2026

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1 min read

Your first Cowork session: brief it like a contractor, not a chatbot

Claude that works in your actual folders while you do something else. The setup takes ten minutes.

resources

How to stop burning Claude usage: six habits that stretch every session

Jul 13, 2026

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1 min read

How to stop burning Claude usage: six habits that stretch every session

Most people pay for the same context three times a day. Here's how to stop.

daily move

Today's move: extract your brand voice before lunch

Jul 13, 2026

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1 min read

Today's move: extract your brand voice before lunch

One prompt, your last three pieces of writing, a reusable voice guide out the other side.

resources

The Starter Stack: a working Claude setup for marketers in one afternoon

Jul 13, 2026

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1 min read

The Starter Stack: a working Claude setup for marketers in one afternoon

Vault, voice, four prompts, one Project. The exact assembly order. Subscriber resource, kept current.

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